Entity Intel
Advanced strategies, API tactics, and entity optimization blueprints to help you dominate AI search.
Protecting Brand Reputation with ClaimReview and AggregateRating Schema
Take control of your branded search results. Learn how to use ClaimReview and AggregateRating schema to inject your own verified...
Read Briefing
Beyond the Map Pack: Using LocalBusiness Schema to Expand Your Service Radius
A standard Google Business Profile restricts your visibility to a tight physical radius. Learn how to map your relationships to...
Read Briefing
Voice Search Optimization: Capturing Smart Speaker Traffic with ‘Speakable’ Schema
Smart assistants like Alexa and Siri don't read whole web pages—they look for Speakable schema. Learn how to markup your...
Read Briefing
The Sitelinks Search Box: Engineering a Zero-Bounce Discovery Experience
Triggering the Google Sitelinks Search Box using SearchAction schema is a massive trust signal. However, if your native site search...
Read Briefing
Winning the Visual SERP: How VideoObject Schema Drives High-Intent Traffic
As Google shifts towards a highly visual search experience, standard text results are being pushed down. VideoObject schema ensures your...
Read Briefing
Global Graph vs. Page Graph: Stop Making This Critical JSON-LD Mistake
Conflicting JSON-LD schema from multiple plugins confuses search engines. EAP solves this by wrapping individual page schemas (like Article or...
Read Briefing
Optimizing for AI Agents: Why JSON-LD Schema is the New HTML
HTML is for human eyes; JSON-LD schema is for AI brains. Learn how to structure your website data for Perplexity,...
Read BriefingThe Anatomy of a Perfect Entity Pillar: Hub & Spoke Architecture Explained
Discover how to build a Hub & Spoke SEO architecture that dominates search. Learn how Entity Pillar pages and clusters...
Read Briefing
Understanding Entity Decay: Why You Are Slowly Losing Traffic
Organic traffic rarely drops overnight; it slowly bleeds out. Learn how to identify entity decay, track keyword drops, and fix...
Read Briefing